Has Siete Changed? What You Need to Know About Their Recent Ingredient Updates

We've been hearing from many of you—loyal Jackson's customers and Siete fans alike—about some big changes happening at another chip brand. We wanted to address this head-on because if you or your family follows a vegan or dairy-free diet, this matters.

What's Happening at Siete?

For years, Siete built their brand reputation on making chips that were dairy-free. But recent ingredient updates tell a different story. If you've been reaching for Siete chips assuming they're still 100% plant-based, it's time to check those labels.

Here's what's changed:

Some Siete chip varieties now contain dairy and non-vegan ingredients, including:

• Sour cream powder (made from organic cream and nonfat milk powder)

• Nonfat milk powder in seasonings

• Honey in certain flavors

Some labels (like Sour Crema & Onion and Hot Honey flavors) now state "Contains: Milk"—a significant shift from their previous lineup.

Why This Matters for Your Family

For Vegan Families

Siete is no longer a completely vegan brand. Period.

For Dairy-Free Families

Siete is no longer a completely dairy-free brand. If dairy allergies or intolerances affect your household, you can't assume all Siete products are compatible with your dairy-free lifestyle.

For Allergen-Free Families

This is critical: Siete's product line no longer qualifies as completely top 9 allergen-free. With the addition of milk-based ingredients, families managing dairy allergies need to scrutinize every product individually rather than trusting a blanket brand commitment.

What Changed and Why?

In October 2024, PepsiCo acquired Siete for $1.2 billion. While business growth isn't inherently bad, many loyal customers are concerned this acquisition may shift brand values and commitments.

The concern is real: When larger corporations acquire mission-driven brands, ingredient integrity and dietary commitments sometimes take a backseat to broader market appeal and profitability.

How Jackson's is Different

We want to be transparent about what we stand for, because we know it matters to you:

Jackson's Snacks remain:

✓ Always Vegan

✓ Always Dairy-Free

✓ Always Kosher

✓ Always Seed Oil-Free

✓ Always Top 9 Allergen-Free

These aren't marketing claims that change with market conditions—they're core to who we are. We're not going anywhere, and neither are our values.

The Bottom Line

We're not here to bash another brand. But we are here to advocate for families like yours who've made intentional choices about what goes into your bodies. If Siete's changes affect your household, we're grateful you're part of the Jackson's family.

Have questions about our ingredients? Check our labels or reach out to our team. We're an open book—because trust isn't something we take for granted.