Super Ingredients From The Start
Why Avocado Oil?
Because It Started With Jackson
Jackson's was born in a kitchen, not a boardroom. The Reamer family needed snacks their son Jackson could feel good about, snacks that worked for him and actually tasted incredible. So they kettle-cooked their own in avocado oil, with real food ingredients, and never looked back. And it's the reason behind every bag we make.
Not all oils are created equal and avocado oil is in a league of its own. It's the secret behind our bold flavor and satisfying crunch. We believe fat carries flavor, and avocado oil carries it better than anything else. It's why our snacks never ask you to trade great taste for super ingredients.
Three Ways to Snack Super
Avocado Oil Always
2g
Fiber per serving
Heroic
Sweet Potatoes
Non-GMO Verified
No wheat, peanuts, or soy
Vegan Dairy Free Flavors
Avocado Oil Always
2g
Fiber per serving
Veggies
Yellow Peas First
Non-GMO Verified
No wheat, peanuts, or sorys
Vegan Dairy Free Flavors
Avocado Oil Always
2g
Fiber per serving
Heroic
Potatoes
Verified
No wheat, peanuts, or sorys
Vegan Dairy Free Flavors
Sweet Potato Chips
Our sweet potato chips start with real, non-GMO sweet potatoes, sourced directly from farmers who know them best. Harvested at peak tastiness, these aren't your average spud. They've got a natural, subtle sweetness that, when kettle-cooked in avocado oil, makes for an extraordinary bite. Toss in epic flavors and you've got an out-of-this-world chip unlike anything else in the snack aisle.
Kettle Chips
We didn't invent the kettle chip, but we sure did make it super. Our kettle chips start with real, non-GMO potatoes sourced directly from farmers who know how to grow them right. Kettle-cooked in avocado oil for that satisfying crunch you can hear from across the room, then seasoned just right for bold, craveable flavor in every single bite.
Super Veggie Straws™
Our Super Veggie Straws are made with real veggies led by yellow peas, brown rice, cassava, and sweet potato. Real food ingredients cooked in avocado oil for that impossibly light, airy crunch you won't put down and seasoned with bold, craveable dairy free and vegan flavors in every single bag. This is your snack game upgraded.
Still Can’t Make Up Your Mind?
No worries! Check out some of our most popular flavors and packs.
