Jackson's Chips are "Bobby Approved!"

As a brand that prides itself on creating better-for-you snacks made without seed oils, we are honored to have earned the coveted "Bobby Approved" seal of approval from the one and only Bobby Parrish. Known for his popular FlavCity brand and social media presence, Bobby’s has become a go-to resource for those seeking flavorful, seed oil-free recipes and product recommendations.

Our Jackson's Sea Salt Chips are a shining example of a snack that has caught Bobby's discerning eye. Bobby has repeatedly recommended these, recently on his YouTube video Costco Shopping Guide for 2025 - Top 27 Items To Buy.

Crafted with just three simple ingredients - premium avocado oil, sweet potatoes, and sea salt - these crispy chips embody Bobby's mission to prove that snacks with healthy ingredients can be downright delicious. Avocado oil is the star of the show, providing a rich, satisfying crunch without the inflammatory properties of seed oils like soybean, sunflower, and corn. Paired with premium sweet potatoes and a sprinkle of sea salt, the result is a snack that is simultaneously indulgent and nourishing.

As Bobby explains on TikTok, “Avocado oil, sweet potatoes, sea salt. That’s it. Every other chip cooked in seed oils, processed, inflammatory, machine lubricants. Avocado oil is the opposite.” The opposite of those inflammatory seed oils that have become ubiquitous in the snack aisle. Instead, they offer a better, less processed alternative that you can feel good about enjoying. This earned them the distinction as a  “better for you swap for [Sensible Portions] Veggie Straws.”

Beyond the clean ingredient list, what truly sets Jackson's apart is our commitment to quality. We source our potatoes from trusted farms, utilize a careful cooking process to preserve nutrients, and are made in a facility free of top 9 allergens.

It's this dedication to doing things the right way that has earned us Bobby's seal of approval on Instagram and this Bobby Approved App. Known for his no-nonsense approach, Bobby has developed a loyal following of home cooks who trust his recommendations implicitly. And when it comes to snacking, Jackson's Sea Salt Chips have become a staple in many of their pantries.

For us, having Bobby's stamp of approval is a true honor. As a brand that shares his passion for finding products that are better for you without sacrificing flavor, we are thrilled to be recognized as a snack that meets his high standards.

So, the next time you're in the mood for a crispy, satisfying treat, reach for a bag of Jackson's Sea Salt Chips. With Bobby Parrish's seal of approval and an ingredient list you can feel good about, these chips are a better-for-you indulgence you can enjoy again and again.